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El formato de bolsillo lo hace práctico para consulta rápida o apreciación estética en cualquier momento
What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds Estado del Libro::Bueno O deberíaEstado del Libro: Bueno Nmero de Pginas: 275 Ao de Publicacin: 2006,TAPA DURA, LIBRO USADO, RECUERDA QUE UN % DE ESTA VENTA COLABORA CON FUNDACIONES QUE FOMENTAN LA LECTURA EN ZONAS VULNERABLES. What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that Half the
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