LE CHOC Z Architecture This characteristic is often described

This characteristic is often described as “minimalism” and “normcore

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LE CHOC Z Architecture This characteristic is often describedGeneration Z, digital natives, connected generation, there is no shortage of names to describe these young people born between 1995 and 2014, who intrigue and shake up the codes. Influential, rebellious, hyperactive on social networks, Generation Z intends to break free from certain conventions, including in luxury. Brands are worried: an Ifop study reveals that the number one concern of luxury brands is the lack of appetite among young people for