Second Shift The Inside Story Of The Keep Gm Movement Authors Of Warne And throughout

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Second Shift The Inside Story Of The Keep Gm Movement Authors Of Warne And throughoutA prescriptive guide to business, community, and government cooperation based on the successful "Keep General Motors" campaignIn 1997, General Motors prepared to pull out of Lansing, MI, the home of Oldsmobile for nearly 100 years. In response, an unlikely team of government, business, labor, education, and community leaders joined together to convince the company to stay and invest over a billion dollars instead. The "Keep GM" campaign's wild success