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Helvetica was made to be more functional than decorative
they created their own company
Publisher: G estalten
un bureau faisant face à l'hippodrome
A first exhibition of the photographs is also planned at the Town Hall of Levallois-Perret from September 11 to October 10
B / MUJI Undercover Helvetica was made to beMagazine B dedicates this work to the success story of the Muji brand. Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, under the name Mujirushi Ryohin, meaning "unbranded quality products." After starting with only 40 products, Muji now sells over 7,000 different items and has grown and successfully established itself in the housing, hospitality and lifestyle sectors, all while preserving their
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