Branding Fiction Ness The first issue serves not

The first issue serves not only as a platform for Vietnamese artists but also as an invitation for readers to immerse themselves in the rich tapestry of Vietnam's contemporary artistic expression

Design is ubiquitous in Amsterdam

Issue Nº 4 delves into the alluring lives of the sink

In Wallpaper*'s own words: ‘December is all about party throwing and party going

culturels et de représentation

Branding Fiction Ness The first issue serves notBranding Fiction started with a simple question: why do some names and logos feel like theyve always been here, even when they never were? We call them fictional brands, and theyre more than an uncanny twinge: they borrow the grammar of real branding so well our brains fill in the shelf space. Inside the book, Lorenzo Bernini maps how these invented labels work: the cues that trigger recognition, the ways they become folklore, and what they reveal