Antique Peters "Diamond Brand" Shoes Advertising Sign merchandise MM - 4955 - 082923

MM - 4955 - 082923

Electrified accessory sign produced by American Flyer

the end result were small chunks or "plugs" of tobacco

legible block typography

" line printed along the lower edge

Antique Peters "Diamond Brand" Shoes Advertising Sign merchandise MM - 4955 - 082923c. 1910s 1920s; Peters, Branch of International Shoe Co. St. Louis, MO Single sided painted metal advertising sign for Peters Diamond Brand Shoes, boldly lettered with the slogan "Solid Leather Footwear." The graphic layout is straightforward and confident, relying on strong typography and a high contrast red, cream, and black palette to communicate durability and quality key selling points in early 20th century footwear marketing. The broad